When Less is More
Monday, October 1, 2012
More options, more choices, more of everything. With “more” being the phrase of the decade, when is less better? While Coke now gives you the ability to choose over 100 different drink options at many of their fountain machines, we have kept things much simpler. I thought that with Hurricane Isaac leaving us in his wake it would be a great time to discuss the services we offer. One of the most frequent questions we get is, “What do you do?” The answer for us is quite simple: we do 3 things significantly better than the competition; water, fire and mold remediation. Think, “dirty to clean and wet to dry.” If it is dirty, we clean it, and if it is wet, we dry it.
While there are many reasons for focusing on these three items, which I will discuss, first I would like to discuss the above mentioned idea that our society has become inundated with choices and options. Recently, the Harvard Business Review ran an article titled, If Customers Ask for More, Don’t Listen. In that article the author states that while consumers almost always affirm that more options are best, their purchasing behavior indicates otherwise. When faced with too many choices or options, consumers often become overwhelmed. They decide not to purchase their intended product, or any other product for that matter, leading to a lost opportunity for retailers.
We understand the potential for negative effects when there are too many options and believe that by remaining dedicated to water, fire and mold remediation services, our focus is concentrated and our resources best allocated. Company energy is focused on being the best in those three areas, and we are not distracted by other offerings or services. As a result, customers get the best service possible coupled with competitive pricing.
Also, insurance carriers and agencies benefit greatly from our concentrated services, as there is no conflict of interest between remediating damages and replacing those products entirely, resulting in a prospective savings of up to 90% or more. Let’s take carpet for example. Our motivation is to dry, clean and deodorize carpeting in a water loss, saving the homeowner from additional stress and alleviating the need for their home to become a construction site. Other companies are motivated to remove and replace carpeting that would have been otherwise salvageable. This results in higher costs to the homeowner, insurance carrier and the local agency, whose loss ratio will take a hit. With these simple facts, we believe that it is best to stick to what we know, and that again is: water, fire and mold remediation.
- Emergency water extraction services
- Removal of odor caused by mold and mildew
- Drying and dehumidification of all affected surface areas
- Carpet cleaning and restoration
- Carpet and carpet padding deodorization and stain removal
- Mold and mildew odor removal
- Complete Smoke and Odor Removal
- Cleaning & Sanitation of salvageable areas
- Professional Deodorization
- Carpet and Pad Removal (when necessary)
- Because mold remediation is a very intricate process, we offer FREE estimating!!
- Please call today to schedule a FREE mold remediation estimate!